Wednesday, February 07, 2007

The Misshapes DJ parties and New York goes nuts!!!


The Misshapes... Angular haircuts have never been so finally tuned as with this group. Lots of black. Lots of white. Chic designs. Mugatu surely would have said, 'Misshapes, so hot right now!' Continuing with the Zoolander theme, every photo op for the trio is just another opportunity to project cool through carefully measured Magnum poses.

More to the point, what is it that has everyone falling over themselves to heap praise on these three stooges of hip culture?

- They DJ at clubs! So does Richie Hawtin, Darren Emerson and a plethora of others. If you know good music and have the skills to man the turntables, there's nothing spectacular about DJing in and of itself. This is where marketing and self-promotion come in and therein lies The Misshapes real talent: selling cool.

- But, they have such great fashion sense! No, not really. They look like just about every other rock star, DJ, fashion hipster on the planet.

Shit... I can't even think of any additional reasons why we should be looking at our watches to see if the 15 minutes are up with this group. Their image simply says it all. All image, no substance.

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